From $100+ to $2.87 B2B Lead Costs Using Newsletters

Hey Advisor, it's Tommy.

Today, we're diving into the strategy that helps B2B service companies generate leads for under $3 each.

In today's issue:

• Why most B2B companies waste thousands on ineffective lead generation

• The exact funnel framework that consistently produces $3 leads

• How to leverage the Meta Ad Library most marketers ignore

• My B2B funnel templates that you can steal right now

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GROWTH STRATEGY
An in-depth analysis

I analysed 50+ B2B companies and found something shocking.

Most are paying $100+ per lead while the smartest ones get them for under $3.

The difference?

A newsletter strategy that works like a hidden backdoor to cheaper leads.

I still don't get why more people are not using this NOT secret strategy.

Let me explain...

90% of B2B companies send cold traffic to a demo request or similar

Instead of sending traffic to a high-value newsletter with a well crafted lead magnet.

This is like asking someone to marry you on the first date.

Stop doing the above and copy this simple system:

Here is how it works:

1. Build a highly targeted Meta ads campaign

2. Send traffic to a simple landing page

3. Use a form asking for essential info (name, email, phone number, and one qualifying question).

4. When people submit the form, they're added to the newsletter AND directed to a thank you page.

5. On the thank you page people can: download the lead magnet AND book a call via a calendar widget

6. Qualified leads who don't book a call, get contacted within 2 minutes of form submission.

This follow-up increases conversion rates by 391% compared to calling hours later.

I studied ads using Meta's Ad Library to see what was already working

NOTE: You can do this right now for any business

Check your competitors' ads here:

👉 Meta Ads Library

I applied this same strategy to one of my clients and the results were immediate.

Lead costs dropped from $42 to just $2.87 within two weeks.

Email open rates hit 41% (50%+ more than industry average).

And the best part?

These leads converted to sales calls at 3x the rate of their previous cold leads.

The math is simple: If your eventual customer is worth $5,000+, paying $3 for a qualified lead is a no-brainer.

But there's one critical piece most people miss...

Your newsletter must deliver actual value.

Share insights your audience can't get elsewhere.

Want to implement this for your business?

I've created a resource you'll love.

Check out my growing collection of B2B newsletter funnels that are proven to work.

Click Here To Get Access To The Library 📚

I'm constantly updating this folder with new examples, templates, and case studies.

Bookmark it and check back regularly.

Happy growth,

Tommy

P.S. Your marketing team's face when you tell them they can cut lead costs by 93% 😮

In case you ever need it, here are 3 ways I can help you:

1. Put Your Business In Front Of 15,000+ Founders, Business Owners And Marketers: Get Direct Access To Your Ideal Clients

2. Learn How To Get More Leads With A Newsletter: Book Your 1:1 60-min Consultation

3. Hire My Team To Run Or Build Your B2B Newsletter: Grow Your Business Using Your Newsletter

See you soon,

Tommy - founder at Newslaunch.co