The +34% client retention strategy

Hey, Tommy here.

Today, we’re covering…

• The strategy that increased our client retention by +34%

• peek at what we changed

• 4 mistakes that kill your newsletter

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GROWTH STRATEGY
An in-depth analysis

Hey, it's Tommy.

Want to know what used to keep me up at night as a business owner?

It was not finding new clients. Not even closing deals.

It was watching hard-won clients drifting away – and realising it too late to do anything about it.

Sound familiar?

Here's the thing:

Most B2B businesses lose clients before they even notice something's wrong.

And by then, your client's already signed with your competitor.

I learned this the hard way when our biggest client left without warning.

Their reason?

"We didn't feel connected to what was happening."

Ouch.

That account walked because we failed at something so basic – keeping them in the loop.

But here's where it gets interesting...

After that wake-up call, we completely transformed our newsletter strategy.

The results shocked us:

Our client retention jumped by +34% in just 8 months.

Here's a peek at what changed everything:

First, we got serious about personalisation.

Not just "Hey [First Name]" serious.

We started using countdown timers for quarterly reviews.

We customised email headers based on which services clients used.

We even tailored content based on what they engaged with most.

The result? Open rates doubled overnight.

Then we got smart about segmentation.

Instead of blasting the same update to everyone,

we split our communications by industry.

Our tech clients got different case studies than our PR clients.

Suddenly, clients were reaching out to US about extra services.

But here's the game-changer:

We built a feedback loop that actually worked.

Quick polls in every email.

Re-engagement campaigns for quiet clients.

Real-time tracking of what content sparked the most conversations.

We also implemented quicker but more casual communications methods like Slack.

One client told us: "I never thought I'd be happy to receive another email or message."

Think about it:

When's the last time your clients said that about YOUR communications?

Most B2B services are leaving money on the table by making these critical mistakes:

• Sending generic updates nobody cares about

• Writing like a corporate robot instead of a trusted partner

• Focusing on company news instead of client success

• Missing the chance to showcase real results

Your current clients are your most valuable asset.

But they're being bombarded by your competitors every single day.

Each time they open their inbox, someone's trying to steal them away.

And if you're not consistently demonstrating value...

If you're not regularly reminding them why they chose you...

If you're not actively strengthening that relationship...

You're basically holding the door open for your competition.

The good news?

I've packaged our exact newsletter framework into a step-by-step playbook.

It's the same one that boosted our retention by 34%.

It's too long for a newsletter hence why I made it into a guide.

It's called "The B2B Newsletter Mastery Guide: 8 Strategies That Keep Clients Coming Back"

Inside, you'll discover:

• The perfect newsletter frequency (hint: it's not what you think)

• Our "Value-First" template that makes writing newsletters effortless

• The psychological triggers that keep clients engaged

• Real examples from B2B companies crushing it with their newsletters

Want to lock in your client relationships and make them competitor-proof?

Reply with "GUIDE" and I'll send you the complete playbook.

Because in B2B, keeping a client is a lot cheaper than finding a new one.

Hope you are having a great time off,

Tommy

Founder at NewsLaunch.co

PS: Are you struggling to grow your newsletter and convert subscribers into clients? Only for this holiday break we are giving away newsletter consultations in exchange of a brief market research questionnaire. Reply to this email if that’s you and we will get in touch with you.

See you soon,

Tommy - founder at NewsLaunch.co

PS: simply reply to this email if you want actionable strategies tailored to you