The $17M landing page template

Hey, it's Tommy.

Today, we're diving into the secret weapon that helped a client fuel a $17M/year business - brutally simple landing pages.

In today's issue:

• Why most businesses waste thousands on landing pages that never convert

• The exact 8-step formula that consistently produces 80%+ conversion rates

• My landing page simplification checklist that you can steal right now

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GROWTH STRATEGY
An in-depth analysis

Your landing page is probably killing your conversions right now.

And you don't even know it.

I just watched a founder waste $10,000+ in ad spend because their landing page was "too pretty."

Let that sink in.

They actually spent MORE money to get FEWER conversions.

I see this all the time

People think that the fancy stuff will impress potential customers.

Let me show you what a DSPL (Dead Simple Landing Page) looks like

And you can build yours

This is the landing page I made for a $17M+/year business that is printing results

Guess the conversion rate?

64%

That's not a typo - 64% of visitors became subscribers.

And 40%+ are qualified leads.

Here's why simpler landing pages convert better:

• Every element you add creates friction.

• Every scroll requires decision-making energy.

• Every second of load time increases bounce rate.

• Every navigation link is an exit opportunity.

Instead, here's your simple landing page formula:

1. Put your core benefit in the largest font possible.

2. Don't write confusing headline, highest unsub rate is due to mismatched expectations

3. Keep everything visible without scrolling (especially on mobile).

4. Give visitors exactly ONE decision to make: subscribe or leave.

5. Remove ALL navigation links and menu items.

6. Delete any "learn more" buttons that distract from conversion.

7. Cut your word count in half, then cut it in half again.

8. Use the exact same value proposition from your ads.

Here are the only 5 components you need to have in your newsletter:

1. Call out or name

2. Headline

3. Subheadline

4. Sign up form

5. Bullet points (optional to be fair)

Think this is too simple?

When we implemented this for another client, their conversion rate jumped from 34.7% to 59.3%.

At the same ad spend, they went from adding 520 new subscribers per month to over 890.

The best part?

This took less than 2 hours to put in place.

So here's my challenge to you:

Look at your current landing page.

Count how many different actions someone could take.

If it's more than one (subscribe), you're leaving money on the table.

Want me to roast your landing page?

I'll make you a funny video going over every improvement you can make.

👉 Click Here To Get Roasted

Less is more,

Tommy

P.S. - Your competitors' faces when they see your conversion rates after simplifying your landing page

P.P.S - Don’t forget your roast!

In case you ever need it, here are 3 ways I can help you:

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3. Click here if you want my team to run your B2B newsletter

See you soon,

Tommy - founder at Newslaunch.co